False Sense of Care
This project exposes queer assimilation and commodification tactics by merging appropriated advertising with cross-stitch samplers. Images of heteronormative, cis, white archetypes of family depicted in ad campaigns blur and become entirely blended into a familial stitched background, revealing an uneasiness toward this typical portrayal of queer identities. Cross-stitch filters coupled with advertising language promote a ‘false sense of care’ meant to sell the viewer a particular brand or item. The aim is to acknowledge those outside or erased from these accepted and assimilated family portraits, while analyzing mainstream (mis)representations and exclusivity. This project was the bulk of my thesis exhibition for my MFA received in 2016.
Exhibition statement:
Newly wedded couples grin for the camera.
Drag queen superstars drink coffee for Starbucks®.
Wholesome families pose with their toy children.
This is what it takes to fit in.
You ℗ass* (#love wins)
All photos by Drew Nikonowics
